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For Roasters

Free on loan (FOL) or equipment on loan (EOL) was first introduced to differentiate in a competitive market. It's no longer a point of difference. Rather, it can become a point of frustration between roaster and café.

Let Counting Beans help your café partner learn how they can invest in their own equipment and save money for the long-term.

Stand out from the crowd and show your café partners how you can help their business.

Roasting Equipment

How We Serve

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We know how competitive it can be to secure a new Cafe partnership. That's why we focus on delivering an exceptional experience. We do this by being responsive and clear. We communicate with all stakeholders involved in the supply and installation of the new coffee platform. You'll feel like we are part of your team, and that's because we are.

We've worked across many aspects of the industry and understand some of the challenges in financing equipment:
- Financing has been too expensive.
- Free-on-loan is risky, and challenging when forecasting volumes.
- Heavy admin and mental load for small - medium businesses.
 

We're on your team
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We've developed an approach that achieves better outcomes for you and your Cafe partners. It allows you to focus on providing the quality and service you care about, and enables your Cafe partner to reduce their overall costs.

Boost your profitability, win more accounts and reduce your risk.

Deeper insights, better strategy

5 Reasons Roasters are working with us

1. Convert your upfront costs to margins.

2. Repurpose your capital strategically to win.

3. Be a true partner and bring solutions to the table for your Cafe Partners.

4. Reduce the challenge of maintaining a legacy fleet of ageing machines.

5. Remain at the centre of the relationship with your Cafe Partners.

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